1The dog shop
We started as a dog shop.
More than 100,000 Danish dog owners bought leashes, toys and tools from us. At one point we sold 3,000 products.
Our story
This is us. And Fie.
We’re Frederik and Marie, and Fie is the dog who got us into all of this. A Danish family business from Hornsyld, in the middle of Denmark.
Family businessHornsyld, Denmark
150,000+dog owners have ordered from us
4.7from 3,800+ reviews
90 daysto try itMoney back, even if it’s opened and used.
12:00 pmorder before, and it ships today from Denmark
How Bjaf began
3,000 productstoo many
Down to the few that matter.
2Fie
Then Fie showed us the way.
More choice wasn’t helping. Owners just had more questions. So we started making the few things Fie actually needed, beginning with the clipper.
3Today
Now we look after the whole dog.
The coat, the paws and the teeth, and daily support for calm, joints and tummy.
How we make it
Made with care, checked twice.
Made in the EU, GMP+ certifiedOur supplements are made in the EU, in a GMP+ certified facility.
Tested twiceEvery ingredient is checked before production, and every finished batch is tested by an independent lab.
Designed in DenmarkOur grooming tools are made for the weekly groom at the kitchen table.
90-day money-back guaranteeTry it for 90 days. Money back, even if it’s opened and used.
The whole routine
Everything your dog needs. One brand.
Marie and Fie, in our warehouseWe wanted one brand we could trust with our own dog. Honest about what it does, easy to use at home, and made with care.
Questions? A real person answers.Mon–Fri 9:00–15:00 · we answer within a dayWrite to us
Prefer email? support@bjaf.com